5 reasons why you shouldn’t do Black Friday Sales- and why we don’t do either.

5 reasons why you shouldn’t do #BlackFriday Sales- and why we don’t do either:

1. 𝐌𝐚𝐤𝐞 𝐚 𝐩𝐨𝐢𝐧𝐭 𝐚𝐛𝐨𝐮𝐭 𝐂𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐢𝐬𝐦
If your brand is value-driven, then instead of participating in the Black Friday craze, take this opportunity to talk about the negative effects of consumerism and promote #sustainability and waste reduction. To make your message stronger, you can choose that date to make a donation to a chosen charity. This is what GrowthGirls is going to do…

2. 𝐈𝐬 𝐭𝐡𝐞 𝐑𝐎𝐈 𝐚𝐧𝐝 𝐞𝐧𝐞𝐫𝐠𝐲 𝐰𝐨𝐫𝐭𝐡 𝐢𝐭?

…𝒘𝒂𝒊𝒕 𝒕𝒊𝒍𝒍 𝒚𝒐𝒖 𝒉𝒆𝒂𝒓 𝒂𝒃𝒐𝒖𝒕 𝒕𝒉𝒆 𝒓𝒆𝒕𝒖𝒓𝒏𝒔, 𝒕𝒐𝒐!

Anyone who has managed Black Friday Campaigns knows that they can drive a team crazy. Your marketing team is trying hard to come up with the perfect discount strategy and the most catchy and competitive ads while cost-per-click goes off the roof, your customer support team is going nuts with the sudden flood of customer support requests plus… did you know how many returns follow the Black Friday sale?

3. 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐫𝐞𝐚𝐝𝐲 𝐟𝐨𝐫 “𝐑𝐞𝐭𝐮𝐫𝐧𝐬 𝐓𝐡𝐮𝐫𝐬𝐝𝐚𝐲”?
I already mentioned this above but it deserves its own bullet point. According to recent estimates, 1 in every 3 shoppers return the impulse items they bought on Black Friday. If you are reading this and still decide to participate in the Black Friday Sales, make sure to have a clear returns policy to avoid any conflicts and …prepare yourself.

4. 𝐏𝐫𝐞𝐦𝐢𝐮𝐦 𝐝𝐨𝐧’𝐭 𝐝𝐨 𝐬𝐚𝐥𝐞𝐬
Premium brands don’t participate in Black Friday sales. If you want to connect your brand to the Premium category, don’t participate either. Even if your product is not considered a “premium” product, your brand can follow the premium brand’s strategies. Small brands can reject price-based selling, even when everyone else does it.

5. 𝐘𝐨𝐮 𝐚𝐫𝐞 𝐢𝐧 𝐭𝐡𝐞 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬
I have been seeing service businesses follow retail strategies more and more. And I understand why… People want to spend on Black Friday so why not spend their money on you? Still.. getting in the black hole of sales is something you may want to consider twice as it may harm your business in the long run. Your offering doesn’t change so a sudden change in price may displease your existing, full-price customers and your potential customers get trained to wait for discounts to convert.

𝑻𝒐 𝑩𝒍𝒂𝒄𝒌 𝑭𝒓𝒊𝒅𝒂𝒚 𝒐𝒓 𝑵𝒐𝒕 𝒕𝒐 𝑩𝒍𝒂𝒄𝒌 𝑭𝒓𝒊𝒅𝒂𝒚. 𝑻𝒉𝒂𝒕 𝒊𝒔 𝒕𝒉𝒆 𝑸𝒖𝒆𝒔𝒕𝒊𝒐𝒏 💀