Effie Chatzigiannopoulou - BersouxWhy Great Marketing Strategies Fail: The Hidden Barriers to ExecutionWith a strong vision, a detailed plan, and supportive data, success seems within reach. Yet, many exceptional marketing strategies stumble…Oct 2Oct 2
Effie Chatzigiannopoulou - Bersoux5 reasons why you shouldn’t do Black Friday Sales- and why we don’t do either.5 reasons why you shouldn’t do #BlackFriday Sales- and why we don’t do either:Nov 17, 2022Nov 17, 2022
Effie Chatzigiannopoulou - BersouxMick Jagger as a leadership inspirationDo you move like Jagger?Jul 1, 2022Jul 1, 2022
Effie Chatzigiannopoulou - Bersoux“Yes men” will ruin your goYou achieve success 𝗕𝗘𝗖𝗔𝗨𝗦𝗘 of your choices but also 𝗜𝗡 𝗦𝗣𝗜𝗧𝗘 of your choices! My experience has shown that the more my…Apr 19, 2022Apr 19, 2022
Effie Chatzigiannopoulou - BersouxDo you ‘hate’ your manager? What was your relationship with your father growing up?Manfred Kets de Vries, psychoanalyst, and professor in leadership development and organizational change at Insead business school, says…Apr 19, 2022Apr 19, 2022
Effie Chatzigiannopoulou - BersouxWhen to fire your Performance Marketer!Since the internet is full of “hiring tips”, let me share some “firing” tips.Apr 18, 2022Apr 18, 2022
Effie Chatzigiannopoulou - BersouxHow I prepare for the impact of the iOS15 update on email open ratesHave you been seeing your #email open rates increase? Perhaps this time is not because of your awesome subject lines… 😭Oct 17, 2021Oct 17, 2021
Effie Chatzigiannopoulou - BersouxGrowing an e-commerce business: Behind the scenesIn January we hit an all-time high in revenue for this #ecommerce project. 🔥Feb 1, 2021Feb 1, 2021